Simple Guide to Image Conversion for Social Media

Match the format to the platform

JPG is a strong default for photos, portraits, and event images. PNG is better for logos, transparent graphics, and screenshots with text.

WebP is useful for websites and blogs, but some social platforms may still prefer JPG or PNG uploads.

Avoid repeated conversions

Every time you convert a lossy image format, quality can change. Keep your original file and create the format you need from that original when possible.